Custom Matting: A Good First Impression
Updated: Sep 22, 2021
You only get one chance to make a good first impression.
Whether you're a business, community, or school - when people choose to go through your doors, make sure the first thing they see leaves a good impression.
Start With Safety
Winter snows, Spring rains, and Fall mud happen. But your entryway mats prevent the outside from getting dragged into the rest of your building.
If you have a heavy-duty, absorbent mat at the entryway, you are showing you value the safety of every person who walks through those doors.
That's a good first impression.
Add Your Logo
Location. Location. Location.
Logo location matters. If you're going to put your logo on just one thing inside your building, make it a good quality custom mat.
Your logo on an entryway mat is good for your brand and maybe even better for your brand's customer service. A logo at the door means it's the first thing people see when they walk into your building, and the last thing they see when they leave. It sandwiches their experience and every interaction they had with you with your logo at the beginning and end.
Create Community Pride
Your Logo on an entryway mat is good for brand-recognition in your city, but it's ALSO a good way to build pride in your school, office team, or retail crew.
If you're a School: Students stop and wipe their feet. Or take photos. They may unconsciously change from home mode to school mode by seeing that logo.
If you're an Office: Employees take more pride in their personal space, when they walk through an entrance that shows you care about their safety, with a brand that shows they belong.
If you're a Retail Space: Your staff will appreciate it's easier to keep clean, welcoming, and organized when the entrance remains cleaner.
Bonus Savings & Health
If you switch from Rental Mats to Custom Matting with Business Essentials, you'll see an immediate value change for your building, customers, and staff in:
Mat Quality (people will notice and talk about it)
Brand recognition (your logo will look sharp)
Cost-saving cleanliness (you'll have less dirt, snow, salt, & mud tracked indoors)
Good mats also have the bonus health value of increasing indoor air quality.
In less than 1 year, you'll see long-term increased return-on-investment (ROI) from owning your own quality mats instead of renting them.
Do you want to learn more about how custom matting can change your building & brand's first impression?
We've got specialists and customer service reps ready to make that a reality. firstname.lastname@example.org
About the Author
Alan Feyen is the Director of Facilities Supplies with Business Essentials.
He wants to partner with you and your business to reduce your bottom line. He's available to meet with you about programs, processes, and products that are essential to running your business